Tiger Woods and Rory McIlroy have launched a new technology-driven sports company, TMRW Sports, which, in Tiger’s words, is aimed at ‘harnessing technology to bring fresh approaches to the sports we love.’
The venture is co-founded with the former president of NBC Sports’ golf Mike McCarley, who will also act as CEO. While former NBC Sports chairman Dick Eborsol has been named as an investor.
The announcement comes days after it was reported that Woods and McIlroy would be bringing one-day stadium events to golf, which will co-exist alongside the PGA Tour.
Tiger Woods x Rory McIlroy
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It looks now like their new company will be the driving force behind these stadium events, but Woods’ statement suggests that the company will not be limited to golf projects.
“I am excited to work with TMRW Sports in bringing people more access to sports,” said Tiger Woods in his press release. “So many athletes, entertainers and people I meet from all walks of life share our passion for sports, but they also share our desire to build a better future for the next generation of sports fans. Together, we can harness technology to bring fresh approaches to the sports we love.”
Rory McIlroy also released a statement: “For the last few years off the course, I’ve been focused on helping to lead golf into its digital future. Now, by joining forces with Tiger, Mike, and other TMRW Sports partners, we can shape the way that media and technology improve the sports experience. In a world where technology provides us with so many choices for using our time, we want to make sports more accessible for as many people as possible.”
